Tools

Audit your Google listing, free

Scan your business once and get an audit of the listing Google shows: 11 checks, each with your value, a target and a status, and a score out of 100.

What is checked

Main category compared with the businesses ahead of you, rating, number of reviews, photos, website, phone number, opening hours, whether your keyword appears in the themes customers mention, and how many themes your reviews cover. Two checks come from the scan itself: the share of grid points where you are in the top 3, and where you are visible at all.

Where the targets come from

The target is not a generic rule. When we have read the listings of the businesses that outrank you, the target for reviews and photos is their average, never below 50 reviews and 30 photos. Without them we fall back on usual thresholds, for example a rating of 4.5 or more.

From audit to action

Each failed check feeds the step-by-step tips under the map: where to click in Google Business Profile, what to write, the target to reach, and when to scan again to check the result.

Questions

Is the audit really free?

Yes. MapsGrid is a free tool by FuronSolutions: 150 grid points a month and no credit card. The audit comes with every scan.

Does it replace a 113-factor audit?

No. It covers the 11 signals we can read reliably from Google's public pages. It is a starting point, not an exhaustive audit.

Scan my business free

Also: Prospect lists · AI visibility · Guide